Online marketing aka web marketing or internet marketing is the use of internet to apply product and service marketing strategies using the online medium. The breadth of online marketing is extensive and includes various sub categories like email marketing, video marketing, social media marketing and affiliate marketing. The enabler sites through which the above categories are catered to are sites like Google, Facebook, twitter, Pinterest and others to name a few. The tools and methods used are SEO, PPC, ORM and social media ads.
The goal or objective of any business is to maximize sales or profits and minimize the cost, measuring their capabilities and analyzing their strategies while they do so. The traditional mediums used for implementing marketing strategies like OOC, Television and print media used to be at the core of business strategies. But the trend is seeing a big shift now. More and more businesses are choosing internet marketing as the preferred choice because of an array of reasons. Internet marketing is measurable and can be analyzed real time, giving exact demographic details and consumer data. This gives the marketer better segmentation and target marketing prospects. The campaign costs are comparatively low hence the ROI on marketing investments is higher. It also gives the end customer the advantage and convenience of buying products at their own pace.
Internet, inherently allows consumers to organize themselves into focused groups. Prudent marketers who can analyze the trends and identify such groups can easily carve out the niches and take advantage of emerging markets to tailor their products and services. According to Google, between 2012 and 2015 itself, around 500 Million new users from emerging markets such as Southeast Asia will go online, giving businesses a new and large set of internet users to target. Easier said than done, it is difficult for a large number of businesses especially SME`s to understand how to make use of this opportunity and they don’t have the competence within the organization to implement online marketing. This requires a seasoned agency partner to understand the business model and suggest, implement digital marketing.
One of the leading online marketing service providers based out of Philippines in Southeast Asia is qube-seo.They cover the breadth of internet marketing services like Web development, Conversion Rate Optimization, Social Media Marketing, Email Marketing, Content services, Local search strategy, Pay per click campaigns and real time advanced analytics. The company is a certified Google partner and has outstanding achievements for their existing customers like first page rankings, traffic redirection and improvement. The digital marketing packages are extensive, adapted to fit budgets and classified according to the business needs. Thus catering to all the requirements of any business, whether it an organization looking to come online, or an online business to do consumer engagement or an online business looking to build an e-commerce capability. They also offer free SEO analysis for customers who want to understand how their website and pages are fairing on various search engines. Just log on to the website www.qube-seo.com to understand the details of the services offered and hope to avail exemplary services to transform your online business.
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